DJI AND JW MARRIOTT HOTELS & RESORTS PARTNER TO LAUNCH
DRONE EXPERIENCE PROGRAM
Adding a New Dimension to the Luxury Hotel Experience
November 7, 2016 – DJI, the world’s leading drone-maker and JW Marriott Hotel & Resorts, today announced a special partnership that will launch the luxury hotel brand’s first Drone Experience Program. The program will provide guests with the opportunity to experiment with DJI’s innovative drone technology. Hotel guests will view the beauty of JW Marriott’s properties through a new perspective, and will be able to capture and share these experiences with friends and family.
As the first property to debut the Drone Experience Program, JW Marriott Zhejiang Anji will launch the initiative on November 12, 2016. DJI representatives will host on-site experience sessions for hotel guests to demonstrate how to safely operate a drone and provide essential aerial photography tips. Guests will be invited to a demonstration of the latest aerial platform such as the popular DJI Phantom 4. This 30-minute experiential program will be held every Saturday from 10am – 4pm, and guest can reserve their spot in advance with the hotel concierge.
The Drone Experience Program will enable guests to capture an aerial overview of the hotel and destination by using a DJI drone with the help of a trained UAV pilot. Through the DJI Go app, they can easily share these moments on social media via live-stream to Facebook or YouTube. With its proximity to the legendary Anji Bamboo Forest, one of the most renowned natural wonders in China, JW Marriott Zhejiang Anji was selected as an ideal pilot hotel for the Drone Experience Program.
“Delivering an exceptional guest experience is at the heart of what we do at JW Marriott, and this exciting partnership with DJI allows us to continue transforming the way our guests capture their travel experiences,” says Mike Fulkerson, Vice President of Brand Marketing, Asia Pacific, Marriott International. “Anji is a fantastic destination to pilot this cutting-edge technology and the program will help guests both learn something new and share their experiences with friends and family.”
“We are delighted to be partnering with JW Marriott to enrich the guest experience. DJI’s aerial platforms and camera technology will allow travelers creative means of capturing and sharing their travel experience with the rest of the world. The combined geographic footprints of DJI and the JW Marriott brand will enable us to debut the program in some of the world’s most desirable destinations,” said Eli Morgan Harris, DJI’s business development manager.
Source: Press Release